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As a business owner, you know that generating leads is essential to your bottom line. But what’s the best way to generate those leads? One effective method is pay-per-click (PPC) advertising. PPC services can help you create and manage effective PPC campaigns. With PPC management,
you can be sure that your campaigns are targeted and efficient, and that your ads are reaching the right people. PPC services can save you time and money by helping you create and target your ads more effectively. In addition, PPC management can help you track your results and optimize your campaigns for maximum ROI.
If you’re looking for an effective way to generate leads and grow your business, consider investing in PPC services. With PPC management, you can take your marketing efforts to the next level and see real results.
While it might take months to see results from an SEO plan, it can take as little as a few hours from a PPC campaign.
During the setup of a pay-per-click (PPC) campaign, you are able to select the audience for your adverts. Do you like individuals from a certain region? Or age-specific individuals? Marital status? Or interest? If so, PPC should be utilized.
When you execute a PPC campaign for your desired term, your website will appear at the top of search engine results pages. This rating causes your visitors to notice you before scrolling to view other results.
Using a pay-per-click (PPC) campaign, you may concurrently run two distinct adverts to see which one is more effective. You will just need to modify a few ad components, such as the ad wording, and let them run for a period of time. Depending on the performance, you can "kill" the Google advertisements or continue optimizing to increase results.
There are various types of pay-per-click ads available, depending on your goals 🙂
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
